Public Relations

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” Bill Gates.
But why is PR so important in the marketing mix?
Well, it is a well documented fact that most consumers trust media stories over traditional advertising. Plus, it can be a whole lot more cost-effective.
A third-party endorsement of your brand, event or idea can place considerable emphasis on interactions with customers, the media and other key industry players and influencers, building loyal, two-way relationships across various channels.
PR can help drive business goals, and for companies with an eye on growth it can be the most important part of your marketing mix.
So, do you have a story to tell? Are you opening a new store? Have you an amazing product that you want to shout about? Black Marketing’s PR specialists will communicate with your target audience directly or indirectly through media with the aim of creating and maintaining a positive image and spreading the word about your brand.
We have built up strong media relations across all platforms in Northern Ireland; therefore you can be confident that Black Marketing will develop a PR strategy that will bring results.
Set the wheels in motion, call Black Marketing today.