There can be no dispute as to the power and impact of branding. Branding is one of the most important aspects of any business. An effective brand strategy gives you a major edge in increasingly competitive markets. Remember your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors’.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services, let us guide you in developing your brand strategy from your foundation ‘logo’ to your online presence, in-store look, signage and even your packaging.

Hugh Black Consulting, Belfast has vast experiences of building and launching brands and re-inventing existing for all kinds of businesses throughout Northern Ireland. We work with a range of designers experienced in delivering branding concepts and we will ensure this delivers for your brand.

If your business is in need of a fresh and innovative brand strategy, design or concept contact us today for an initial chat.

Some of the brands we have recently created;